PR Work
Interning with Outcast during the Summer of 2023 remotely has helped Grace finely tune her work. From working on media lists, drafting meeting agendas for client and internal meetings, sending out pitches to media outlets, to drafting briefing documents for clients.
Shown below are examples of clients she worked with during her time at Outcast.
Clients
The Cronkite Agency: Oakley's Oath
In my last semester at ASU, I had the opportunity to work at The Cronkite Agency: a combination of two award-winning programs. ASU's Walter Cronkite School of Journalism and Mass Communication merged its Public Relations Lab and its Digital Audiences Lab to allow students to gain real-world experience while serving real-world clientele. I was among those selected to be a part of the inaugural Agency.
I was selected to produce strategy and content on behalf of Oakley's Oath.
Final Presentation
To the right is a summary of the work accomplished over the Spring 2023 semester with Oakley's Oath.
Interning with Evolve PR and Marketing during Summer 2022 in Scottsdale, has helped Grace get familiar with PR writing, writing pitches, press releases, and bylines. Grace also worked through Asana to communicate with the account managers, created calendar listings for clients, created and maintained lists of event opportunities and researched opportunities across online media channels.
Shown below are examples of clients she worked with during her time at Evolve.
Clients
PR Research and Strategy
JMC 436 Coursework
While studying at ASU's Walter Cronkite School of Journalism and Mass Communication, Grace researched the external communications of Marvel Studio's movie release of "Black Panther: Wakanda Forever" for her Public Relations Research class, focusing on their Instagram strategy specifically. During the course, Grace surveyed and interviewed consumers of Marvel Studios observed their current tactics, and recommended ways to improve their strategic communications.
Shown below is her final research report that courses over the whole semester and showcases Grace's PR writing and research skills as well as her 10-minute presentation of all her findings from the release of Marvel Studios' "Black Panther: Wakanda Forever" that Grace presented to the class.